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NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++ NEWS ++ Hi, I'm walking around looking for inspiration. Do not hesitate to contact me to exchange some opinions. ++ tortonepaolo7@gmail.com ++ @paolotortone ++
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©2023 Paolo Tortone

Drink Easy


04/2020 - Packaging & Image

Art direction and packaging design for ready to drink cocktails.


The Drink Easy cocktails, born from an idea of two Turin barmen, are ready to be drunk.
There are 100ml and 200ml cocktails that contain already mixed drinks, to which you just add ice.
With Blue.’s help in 2020, we took care of creating the graphic line of the labels and taking care of the artistic direction. The concept created refers to dictionary definitions, exposing the ingredients and the goodness of the product.


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