Wood Line
02/2021 - Brand Identity
Brand
identity and coordinate image for the luxury multi-brand boutique
WOOD Line.
The
historic WOOD group of chieri expands in 2021 by inaugurating WOOD
LINE, a completely innovative luxury clothing store.
The
interior design is carried out by Velvet Studio, the restructuring
and design studies last 3 years and thus the evolution of the brand
is also influenced by the strong character that the place assumes.
The
characteristic line that is the protagonist of the brand identity
incorporates the 600 linear meters of neon that have been placed on
the ground that run through the entire store in all its rooms.
The
WOOD LINE logo and identity reflect the shapes of WOOD, bringing
innovation and freshness. Just like the new store wants to do with
respect to the more elegant stores that distinguish Wood.
